BrandWatch, Twitter, 6/21/2022 12:39:28 PM, 278452


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BrandWatch_2022-06-21_05-00-01.xlsx
BrandWatch_2022-06-21_05-00-01.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
June 21, 2022
Short Description:
BrandWatch via NodeXL https://bit.ly/3bdosMD
@brandwatch
@thepeopleshubuk
@lilachbullock
@lebo_kunene
@lovefoodlifego
@socialhousingco
@housingfirstire
@brandwatches
@news__marketing
@serrita22

Top hashtags:
#30kings
#brandwatch
#thefutureissustainability

Description:
Description
The graph represents a network of 393 Twitter users whose tweets in the requested range contained "BrandWatch", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Tuesday, 21 June 2022 at 12:01 UTC.

The requested start date was Tuesday, 21 June 2022 at 00:01 UTC and the maximum number of days (going backward) was 14.

The maximum number of tweets collected was 7,500.

The tweets in the network were tweeted over the 13-day, 11-hour, 25-minute period from Tuesday, 07 June 2022 at 03:39 UTC to Monday, 20 June 2022 at 15:05 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 393
Unique Edges : 475
Edges With Duplicates : 539
Total Edges : 1014
Number of Edge Types : 5
Mentions : 400
Retweet : 125
MentionsInRetweet : 344
Replies to : 41
Tweet : 104
Self-Loops : 109
Reciprocated Vertex Pair Ratio : 0.0425894378194208
Reciprocated Edge Ratio : 0.0816993464052288
Connected Components : 71
Single-Vertex Connected Components : 53
Maximum Vertices in a Connected Component : 274
Maximum Edges in a Connected Component : 830
Maximum Geodesic Distance (Diameter) : 8
Average Geodesic Distance : 4.050082
Graph Density : 0.0039725813989718
Modularity : 0.499761
NodeXL Version : 1.0.1.449
Data Import : The graph represents a network of 393 Twitter users whose tweets in the requested range contained "BrandWatch", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Tuesday, 21 June 2022 at 12:01 UTC.

The requested start date was Tuesday, 21 June 2022 at 00:01 UTC and the maximum number of days (going backward) was 14.

The maximum number of tweets collected was 7,500.

The tweets in the network were tweeted over the 13-day, 11-hour, 25-minute period from Tuesday, 07 June 2022 at 03:39 UTC to Monday, 20 June 2022 at 15:05 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : GraphServerTwitterSearch
Graph Term : BrandWatch
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : Betweenness Centrality

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[10] https://falcon.io
[10] http://brandwatch.96.lt/
[9] https://www.brandwatch.com/fr/blog/comment-debuter-sur-tik-tok/
[4] https://www.marketingdirecto.com/especiales/the-future-of-advertising-especiales/brandwatch-storytelling-datos-union-necesaria-campana-exitosa
[4] https://www.brandwatch.com/blog/8-things-content-marketers-can-learn-poker-players/
[4] http://fal.cn/
[3] https://www.falcon.io
[3] https://www.fashionnewsstudios.com/livestream/?p1=Chanel
[3] https://www.brandwatch.com/fr/blog/comment-generer-des-leads-sur-tiktok/?utm_source=social&utm_medium=twitter&utm_term=post&utm_campaign=sharebutton
[3] https://www.brandwatch.com/blog/instagram-stories-vs-feed-what-works-best/

Top URLs in Tweet in G1:
[1] https://www.ethicalconsumer.org/company-profile/unilever
[1] https://twitter.com/Kashstpierre/status/1405580058505404418
[1] https://twitter.com/HousingFirstUK/status/1414693615473922050/photo/1
[1] https://twitter.com/Kashstpierre/status/1400824586145513476
[1] https://twitter.com/BernieSpofforth/status/1401456690092990468
[1] https://twitter.com/MrMistrati/status/1504399477372768259

Top URLs in Tweet in G2:
[2] https://www.brandwatch.com/blog/tips-increase-instagram-engagement/?utm_source=owned_social&utm_medium=twitter&utm_content=blog
[2] https://www.lilachbullock.com/manage-marketing-reports/
[2] https://www.brandwatch.com/reports/hospitality-consumer-trends/view/
[1] https://ibit.ly/zYVi
[1] https://www.brandwatch.com/webinars/top-trends-food-beverage/?utm_source=owned_social&utm_medium=twitter&utm_content=webinar
[1] https://www.brandwatch.com/p/tiktok/?utm_source=owned_social&utm_medium=linkedin&utm_content=product
[1] https://blog.marketingenvy.com/top-b2b-tools-to-research-your-competitors?utm_campaign=B2B%20Marketing&utm_content=211748660&utm_medium=social&utm_source=twitter&hss_channel=tw-2940559576
[1] https://blog.marketingenvy.com/top-b2b-tools-to-research-your-competitors?utm_campaign=B2B%20Marketing&utm_content=210490532&utm_medium=social&utm_source=twitter&hss_channel=tw-2940559576
[1] https://blog.marketingenvy.com/top-b2b-tools-to-research-your-competitors?utm_campaign=B2B%20Marketing&utm_content=210839430&utm_medium=social&utm_source=twitter&hss_channel=tw-2940559576
[1] https://blog.marketingenvy.com/top-b2b-tools-to-research-your-competitors?utm_campaign=B2B%20Marketing&utm_content=211322549&utm_medium=social&utm_source=twitter&hss_channel=tw-2940559576

Top URLs in Tweet in G3:
[10] http://brandwatch.96.lt/
[9] https://falcon.io
[3] https://www.brandwatch.com/blog/instagram-stories-vs-feed-what-works-best/
[2] http://fal.cn/
[2] https://twitter.com/yousuck2020/status/1081544630754103296?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1081544630754103296%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.brandwatch.com%2Fblog%2Fmost-retweeted-tweets%2F
[2] https://www.brandwatch.com/fr/blog/comment-debuter-sur-tik-tok/
[1] http://www.fashionkonnect.in/brand-watch-2/all-timez-an-indian-brand-that-gets-the-pulse-of-gen-alpha/
[1] https://www.horizont.net/
[1] https://www.horizont.net/tech/nachrichten/automatisierte-social-media-posts-tiktok-integriert-marketing-tools-wie-hootsuite-brandwatch-und-later-200278
[1] https://immediatefuture.co.uk/blog/what-industries-are-creating-the-most-positive-experiences/?utm_content=buffer3e43e&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Top URLs in Tweet in G4:
[7] https://www.brandwatch.com/fr/blog/comment-debuter-sur-tik-tok/
[4] https://www.marketingdirecto.com/especiales/the-future-of-advertising-especiales/brandwatch-storytelling-datos-union-necesaria-campana-exitosa
[3] https://www.brandwatch.com/fr/blog/emojis-les-plus-populaires/
[3] https://www.brandwatch.com/fr/blog/comment-generer-des-leads-sur-tiktok/
[3] https://www.brandwatch.com/fr/blog/comment-generer-des-leads-sur-tiktok/?utm_source=social&utm_medium=twitter&utm_term=post&utm_campaign=sharebutton
[3] https://www.brandwatch.com/fr/blog/evolution-tendances-beaute/
[2] https://ibit.ly/ZSGp
[2] https://www.falcon.io/insights-hub/topics/social-media-strategy/how-to-balance-personalization-and-data-privacy/
[2] https://www.brandwatch.com/fr/blog/one-website/?utm_source=twitter&utm_medium=social&utm_campaign=one-site
[2] https://www.brandwatch.com/fr/blog/comment-debuter-sur-tik-tok/?utm_source=social&utm_medium=twitter&utm_term=post&utm_campaign=sharebutton

Top URLs in Tweet in G5:
[1] http://fal.cn/

Top URLs in Tweet in G6:
[1] https://www.i-com.org/news-articles/7-brands-on-tiktok-to-inspire-your-social-media-strategy

Top URLs in Tweet in G7:
[2] https://wearerockwater.com/james-creech-interview/?curator=MediaREDEF
[2] https://wearerockwater.com/james-creech-interview/

Top URLs in Tweet in G8:
[2] https://brandwatch.com/

Top URLs in Tweet in G10:
[3] https://www.fashionnewsstudios.com/livestream/?p1=Chanel
[2] https://nstperfume.com/2022/06/16/givenchy-mmw-new-perfume/
[1] https://www.fashionnewsstudios.com/livestream/?p1=Givenchy
[1] https://makeupandbeautyblog.com/chanel-3/summer-makeup-shout-out-chanel-vitalumiere-aqua-ultra-light-skin-perfecting-sunscreen-makeup-broad-spectrum-spf-15/
[1] https://makeupandbeautyblog.com/makeup-tipshow-to/checking-in-a-chanel-blush-brush-haunting-and-a-jewel-toned-fotd-with-purple-lids-2/
[1] https://makeupandbeautyblog.com/just-for-fun/checking-in-chanel-faves-birthday-gifts-to-myself-and-go-dub-nation/

Top Domains
Top Domains in Tweet in Entire Graph:
[66] brandwatch.com
[17] falcon.io
[10] 96.lt
[9] twitter.com
[5] marketingdirecto.com
[5] fal.cn
[4] marketingenvy.com
[4] fashionnewsstudios.com
[4] wearerockwater.com
[3] ibit.ly

Top Domains in Tweet in G1:
[5] twitter.com
[1] ethicalconsumer.org

Top Domains in Tweet in G2:
[7] brandwatch.com
[4] marketingenvy.com
[2] lilachbullock.com
[1] ibit.ly
[1] zoom.us
[1] twitter.com
[1] fal.cn

Top Domains in Tweet in G3:
[17] brandwatch.com
[12] falcon.io
[10] 96.lt
[3] co.uk
[3] polis.consulting
[2] horizont.net
[2] fal.cn
[2] linkedin.com
[2] twitter.com
[2] influitive.com

Top Domains in Tweet in G4:
[28] brandwatch.com
[5] marketingdirecto.com
[3] falcon.io
[2] ibit.ly
[1] clickdimensions.com
[1] marketinginsiderreview.com

Top Domains in Tweet in G5:
[1] fal.cn

Top Domains in Tweet in G6:
[1] i-com.org

Top Domains in Tweet in G7:
[4] wearerockwater.com

Top Domains in Tweet in G8:
[2] brandwatch.com

Top Domains in Tweet in G10:
[4] fashionnewsstudios.com
[3] makeupandbeautyblog.com
[2] nstperfume.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[32] 30kings
[27] brandwatch
[26] thefutureissustainability
[20] socialmedia
[19] tiktok
[11] marketing
[10] 就職
[10] 転職
[10] 婚活
[10] fx



Top Hashtags in Tweet in G1:
[6] brandwatch
[2] lloydsbank
[2] globalgoals
[2] ethics
[2] health
[1] palmoil
[1] collectivevoices
[1] unilever
[1] endroughsleeping
[1] corruptpoliticiansact

Top Hashtags in Tweet in G2:
[32] 30kings
[4] competitormonitoring
[4] b2bmarketing
[2] socialmedia
[2] data
[2] insights
[2] marketingtips
[2] marketingsoftware
[2] sociallistening
[2] googleanalytics

Top Hashtags in Tweet in G3:
[14] brandwatch
[10] 就職
[10] 転職
[10] 婚活
[10] fx
[10] ダイエット
[10] 脱毛
[10] 育毛
[5] sociallistening
[5] watchstyle

Top Hashtags in Tweet in G4:
[14] socialmedia
[14] tiktok
[7] foa2022
[5] réseauxsociaux
[4] marketing
[4] bwmasterclassmadrid
[3] cx
[3] contentmarketing
[3] leads
[3] nomakeup

Top Hashtags in Tweet in G5:
[26] thefutureissustainability

Top Hashtags in Tweet in G6:
[2] smartdata
[2] marketers
[2] icom22
[1] tiktok
[1] digital
[1] marketing

Top Hashtags in Tweet in G7:
[1] creatoreconomy

Top Hashtags in Tweet in G10:
[4] brandwatch
[4] live
[2] perfume
[2] news

Top Words
Top Words in Tweet in Entire Graph:
[98] brandwatch
[49] lebo_kunene
[40] top
[36] men
[35] twitter
[35] influencer
[34] influential
[33] look
[33] 30
[32] south

Top Words in Tweet in G1:
[26] googleexpertuk
[17] housingfirstire
[16] zebra_carol
[12] thepeopleshubuk
[11] housingfirstuk
[11] roisin_mcaleer
[11] allpeopleallna1
[11] michellewinif
[10] lovefoodlifego
[10] thep

Top Words in Tweet in G2:
[49] lebo_kunene
[37] brandwatch
[36] top
[34] influential
[34] twitter
[33] look
[33] men
[32] 30
[32] south
[32] african

Top Words in Tweet in G3:
[29] brandwatch
[20] social
[14] #brandwatch
[11] media
[10] watch
[10] published
[10] co
[10] inserts
[10] tags
[10] hashtags

Top Words in Tweet in G4:
[20] brandwatchfr
[15] comment
[14] #socialmedia
[14] #tiktok
[11] brandwatch
[10] plus
[9] débuter
[9] guide
[9] complet
[8] falconio

Top Words in Tweet in G5:
[26] know
[26] small
[26] sustainable
[26] business
[26] doing
[26] part
[26] planet
[26] tag
[26] reply
[26] #thefutureissustainability

Top Words in Tweet in G6:
[4] acxiom
[4] brandwatch
[3] adverity
[3] gwidotcom
[3] iponweb
[3] dynata
[3] mass_analytics
[3] nielsen
[3] kantar
[3] neustar

Top Words in Tweet in G7:
[10] chrnov
[8] itsjamescreech
[8] discuss
[7] tcupod
[5] ceo
[5] brandwatch
[5] saas
[5] blast
[5] choppin
[5] turning

Top Words in Tweet in G8:
[2] randfish
[2] sixth
[2] big
[2] budget
[2] something
[2] sparktoro
[2] data
[2] topics
[2] hashtags
[2] very

Top Words in Tweet in G10:
[9] makeup
[9] chanel
[5] beauty
[5] blog
[5] san
[4] beautyblognews
[4] checking
[4] francisco
[4] #brandwatch
[4] #live

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[32] look,top
[32] top,30
[32] 30,influential
[32] influential,south
[32] south,african
[32] african,men
[32] men,twitter
[32] twitter,#30kings
[32] #30kings,measured
[32] measured,influencer

Top Word Pairs in Tweet in G1:
[17] housingfirstire,googleexpertuk
[11] thepeopleshubuk,housingfirstire
[11] googleexpertuk,housingfirstuk
[11] housingfirstuk,roisin_mcaleer
[11] roisin_mcaleer,allpeopleallna1
[11] allpeopleallna1,michellewinif
[10] lovefoodlifego,thepeopleshubuk
[10] michellewinif,thep
[8] googleexpertuk,livecut
[8] livecut,zebra_carol

Top Word Pairs in Tweet in G2:
[32] look,top
[32] top,30
[32] 30,influential
[32] influential,south
[32] south,african
[32] african,men
[32] men,twitter
[32] twitter,#30kings
[32] #30kings,measured
[32] measured,influencer

Top Word Pairs in Tweet in G3:
[11] social,media
[10] published,co
[10] inserts,tags
[10] tags,hashtags
[10] hashtags,#就職
[10] #就職,#転職
[10] #転職,#婚活
[10] #婚活,#fx
[10] #fx,#ダイエット
[10] #ダイエット,#脱毛

Top Word Pairs in Tweet in G4:
[10] brandwatchfr,#socialmedia
[9] comment,débuter
[9] guide,complet
[8] débuter,#tiktok
[8] #tiktok,guide
[7] anthonyrochand,comment
[7] complet,brandwatchfr
[6] émojis,plus
[6] plus,populaires
[6] comment,générer

Top Word Pairs in Tweet in G5:
[26] know,small
[26] small,sustainable
[26] sustainable,business
[26] business,doing
[26] doing,part
[26] part,planet
[26] planet,tag
[26] tag,reply
[26] reply,#thefutureissustainability
[25] sanlaminvest,know

Top Word Pairs in Tweet in G6:
[3] acxiom,adverity
[3] adverity,gwidotcom
[3] gwidotcom,iponweb
[3] dynata,mass_analytics
[3] mass_analytics,nielsen
[3] nielsen,kantar
[3] kantar,neustar
[3] neustar,brandwatch
[3] brandwatch,jnjnews
[2] privilege,host

Top Word Pairs in Tweet in G7:
[6] chrnov,tcupod
[5] blast,choppin
[5] choppin,chrnov
[5] tcupod,discuss
[5] discuss,turning
[5] turning,down
[5] down,corp
[5] corp,america
[5] america,chase
[5] chase,startup

Top Word Pairs in Tweet in G8:
[2] sixth,big
[2] big,budget
[2] budget,something
[2] something,sparktoro
[2] sparktoro,data
[2] data,topics
[2] topics,hashtags

Top Word Pairs in Tweet in G10:
[5] makeup,beauty
[5] beauty,blog
[5] blog,san
[4] checking,chanel
[4] san,francisco
[4] #brandwatch,#live
[4] #live,fashionnews
[4] fashionnews,studios
[3] francisco,karenmbb
[3] karenmbb,chanel

Top Replied-To
Top Replied-To in Entire Graph:
@lebo_kunene
@brandwatch
@googleexpertuk
@rafat
@mahlanguj_m
@icomglobal
@covertshores
@marshacollier
@housingfirstire
@thepeopleshubuk

Top Replied-To in G1:
@googleexpertuk
@marshacollier
@housingfirstire
@zebra_carol
@thepeopleshubuk

Top Replied-To in G2:
@lebo_kunene
@brandwatch
@mahlanguj_m
@mktgenvy
@neomerafi
@q3
@boldpercival91
@thebzamduduzi
@gee_note018

Top Replied-To in G6:
@icomglobal

Top Replied-To in G7:
@itsjamescreech

Top Replied-To in G8:
@randfish

Top Replied-To in G9:
@hootsuite

Top Mentioned
Top Mentioned in Entire Graph:
@brandwatch
@lebo_kunene
@sanlaminvest
@googleexpertuk
@stum_za
@housingfirstire
@zebra_carol
@brandwatchfr
@thepeopleshubuk
@housingfirstuk

Top Mentioned in G1:
@googleexpertuk
@housingfirstire
@zebra_carol
@thepeopleshubuk
@housingfirstuk
@roisin_mcaleer
@allpeopleallna1
@michellewinif
@lovefoodlifego
@thep

Top Mentioned in G2:
@lebo_kunene
@brandwatch
@stum_za
@chrisexcel102
@akreana_
@semrush
@buzzsumo
@vidtao
@thebzamduduzi
@mahlanguj_m

Top Mentioned in G3:
@mike_wazooo

Top Mentioned in G4:
@brandwatchfr
@falconio
@anthonyrochand
@brandwatches
@brandwatch
@pititemel
@aureliecoudouel
@jeancayeux
@mkdirecto
@ogilvyes

Top Mentioned in G5:
@sanlaminvest

Top Mentioned in G6:
@acxiom
@brandwatch
@adverity
@gwidotcom
@iponweb
@dynata
@mass_analytics
@nielsen
@kantar
@neustar

Top Mentioned in G7:
@chrnov
@itsjamescreech
@tcupod
@paladinsoftware
@brandwatch
@wearerockwater

Top Mentioned in G8:
@brandwatch
@pulsarplatform
@meltwater
@netbasequid
@rivaliq
@talkwalker
@shareablee
@randfish

Top Mentioned in G9:
@latermedia
@sproutsocial
@brandwatch
@dashhudson
@khoros
@emplifi_io
@sprinklr

Top Mentioned in G10:
@beautyblognews
@fashionnews
@karenmbb
@givenchy
@givenchy_info

Top Tweeters
Top Tweeters in Entire Graph:
@leratomannya
@googleexpertuk
@mpho_pitsi_za
@lilachbullock
@marshacollier
@akreana_
@drumeshprabhu
@mediaredef
@lloydsbank
@tumisole

Top Tweeters in G1:
@googleexpertuk
@marshacollier
@drumeshprabhu
@lloydsbank
@wendyeslater
@macheath1
@biancajagger
@victoriassecret
@livecut
@dr_black

Top Tweeters in G2:
@leratomannya
@mpho_pitsi_za
@lilachbullock
@akreana_
@tumisole
@fairjoy_rsa
@semrush
@thapeloboyza
@_mashudu_m
@chrisexcel102

Top Tweeters in G3:
@davidlogan2020
@romanjancic
@techfishnews
@werbeagentur_dl
@lacomparacion
@troolsocial
@zobjobsgb
@algodiferentepr
@horanytaban
@umohpyro

Top Tweeters in G4:
@aureliecoudouel
@robinheed
@anthonyrochand
@mkdirecto
@jpiedrahita
@jeancayeux
@amontespan
@soniablock
@silencepossum
@rafapm_marbella

Top Tweeters in G5:
@dimakatsos05
@lennyzee_mmenu
@mmabalu
@lebothefoodie
@nomagolide2
@the_voom
@lephelocleo
@pearlbongie
@abednig72024855
@swelenmngoma

Top Tweeters in G6:
@nielsen
@cint
@icomglobal
@gwidotcom
@kantar
@treasuredata
@jnjnews
@quantbase
@neustar
@acxiom

Top Tweeters in G7:
@mediaredef
@techredef
@creatoreconbot
@chrnov
@paladinsoftware
@jasonhirschhorn
@wearerockwater
@tcupod
@itsjamescreech

Top Tweeters in G8:
@randfish
@meltwater
@talkwalker
@netbasequid
@rivaliq
@pulsarplatform
@marceloasimoes
@shareablee
@serrita22

Top Tweeters in G9:
@sproutsocial
@hootsuite
@sprinklr
@emplifi_io
@khoros
@latermedia
@dashhudson
@honeypot_mkting

Top Tweeters in G10:
@fashionnews
@beautyblognews
@karenmbb
@givenchy_info
@givenchy


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