4Cinsights, Twitter, 1/18/2019 8:15:14 AM, 182387


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4Cinsights_2019-01-17_20-12-41.xlsx
4Cinsights_2019-01-17_20-12-41.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
January 18, 2019
Short Description:
4Cinsights via NodeXL http://bit.ly/2TS30yS
@4cinsights
@aarongoldman
@video_amp
@nyctvwk
@moxi_mimi
@zelodigital
@beet_tv
@inscapetv
@trainingwithjf
@surveymonkey

Top hashtags:
#smwldn
#socialmedia
#advancedtvads
#beetretreat
#advertising
#thedrumsocial
#search

Description:
Description
The graph represents a network of 236 Twitter users whose tweets in the requested range contained "4Cinsights", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Friday, 18 January 2019 at 04:12 UTC.

The requested start date was Wednesday, 16 January 2019 at 01:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 75-day, 6-hour, 1-minute period from Thursday, 01 November 2018 at 08:04 UTC to Tuesday, 15 January 2019 at 14:05 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 236
Unique Edges : 396
Edges With Duplicates : 503
Total Edges : 899
Number of Edge Types : 3
Mentions : 829
Replies to : 38
Tweet : 32
Self-Loops : 32
Reciprocated Vertex Pair Ratio : 0.114052953156823
Reciprocated Edge Ratio : 0.204753199268739
Connected Components : 10
Single-Vertex Connected Components : 8
Maximum Vertices in a Connected Component : 187
Maximum Edges in a Connected Component : 810
Maximum Geodesic Distance (Diameter) : 4
Average Geodesic Distance : 2.448142
Graph Density : 0.00986296429859358
Modularity : 0.377972
NodeXL Version : 1.0.1.408

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[15] https://www.mediapost.com/publications/article/329847/search-drives-phone-calls-tv-ads-prompt-social-me.html
[12] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[9] https://www.4cinsights.com/resource/cyber-week-impact-report/
[9] https://adexchanger.com/tv-and-video/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[7] https://www.4cinsights.com/predictions/
[6] https://www.4cinsights.com/2018/11/07/4c-expands-linear-tv-inventory-two-new-partnerships/
[6] https://www.retailtechnews.com/2018/12/14/dtc-continues-rise-2019/
[6] https://www.4cinsights.com/2018/11/13/4c-grows-emea-presence-new-london-leadership/
[5] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/
[5] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/

Top URLs in Tweet in G1:
[15] https://www.mediapost.com/publications/article/329847/search-drives-phone-calls-tv-ads-prompt-social-me.html
[11] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[9] https://www.4cinsights.com/resource/cyber-week-impact-report/
[6] https://www.4cinsights.com/predictions/
[6] https://www.4cinsights.com/2018/11/13/4c-grows-emea-presence-new-london-leadership/
[5] https://socialmediaweek.org/london/events/you-think-you-know-but-are-you-sure-using-data-to-uncover-secrets-about-your-audience/
[5] https://www.4cinsights.com/2018/11/07/4c-expands-linear-tv-inventory-two-new-partnerships/
[5] https://mediatel.co.uk/newsline/2018/11/16/social-media-4c-and-essence-on-agency-structures/
[4] http://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/
[4] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/

Top URLs in Tweet in G2:
[6] https://adexchanger.com/tv-and-video/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[2] https://www.beet.tv/beet-retreat-in-puerto-rico-2018
[2] https://sumall.com/thankyou?utm_source=twitter&utm_medium=publishing&utm_campaign=thank_you_tweet&utm_content=text_and_media&utm_term=50971872b20ab3688461c25b
[2] https://www.beet.tv/2018/12/anupam-gupta-3.html
[1] https://www.advancedtvnews.com/industry/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[1] https://www.broadcastingcable.com/news/viewership-deep-dive-how-some-of-tvs-top-reality-series-compare
[1] https://martechseries.com/mts-insights/interviews/interview-aaron-goldman-chief-marketing-officer-4c/
[1] https://twitter.com/AaronGoldman/status/1060552336203022336
[1] https://www.4cinsights.com/2018/11/07/4c-expands-linear-tv-inventory-two-new-partnerships/
[1] https://www.beet.tv/2018/11/4c-insights-lance-neuhauser.html#.W-QyBDZgvvc.twitter

Top URLs in Tweet in G3:
[1] https://www.4cinsights.com/company/
[1] http://www.4cinsights.com/

Top URLs in Tweet in G4:
[1] https://www.inc.com/partners-in-leadership/4-steps-to-develop-your-aq-and-make-change-happen.html?platform=hootsuite
[1] https://blog.usejournal.com/heres-why-soft-skills-are-more-important-than-technical-skills-6a1a5ea5540a?platform=hootsuite
[1] https://twitter.com/MarTechSeries/status/1080810868491730944

Top URLs in Tweet in G5:
[6] https://www.retailtechnews.com/2018/12/14/dtc-continues-rise-2019/

Top URLs in Tweet in G6:
[2] https://www.4cinsights.com/resource/december-2018-us-tv-ad-rankings/
[1] https://adexchanger.com/tv-and-video/data-the-new-economy-of-scale-in-media-that-will-decide-the-future-of-tv/
[1] https://www.4cinsights.com/predictions/
[1] https://www.4cinsights.com/2018/12/13/analytics-schmanalytics-sometimes-your-gut-says-it-all/
[1] https://socialmediaweek.org/blog/2018/12/why-brands-need-to-challenge-the-conventional-wisdom-of-social/
[1] https://socialmediaweek.org/blog/2018/11/challenging-the-conventional-wisdom-of-social-with-4c/

Top URLs in Tweet in G7:
[1] https://www.thedrum.com/news/2018/11/27/the-era-social-media-reckoning-the-drum-social-breakfast?utm_content=branded-content%2Cdrumbreakfast&utm_campaign=social&utm_source=twitter&utm_medium=tweet
[1] https://www.thedrum.com/opinion/2018/11/07/stories-the-cause-and-solution-all-facebook-s-problems?utm_content=&utm_campaign=social&utm_source=twitter

Top URLs in Tweet in G8:
[1] https://mobilemarketingmagazine.com/movers-shakers-vamp-4c-insights-loopme-spotx-and-tabmo

Top URLs in Tweet in G9:
[1] https://www.jellyfish.co.uk/training/blog/social-media-toolbox?utm_campaign=resources&utm_medium=organic_social&utm_source=twitter&utm_content=resources

Top URLs in Tweet in G10:
[1] https://shortyawards.com/3rd-socialgood/a-paws-itive-change-guide-dogs-fetches-a-200-increase-in-puppy-sponsorships

Top Domains
Top Domains in Tweet in Entire Graph:
[65] 4cinsights.com
[26] socialmediaweek.org
[16] mediapost.com
[16] adexchanger.com
[12] beet.tv
[11] co.uk
[8] adweek.com
[7] martechseries.com
[6] retailtechnews.com
[6] foundremote.com

Top Domains in Tweet in G1:
[57] 4cinsights.com
[24] socialmediaweek.org
[16] mediapost.com
[10] co.uk
[8] adweek.com
[6] adexchanger.com
[6] foundremote.com
[6] martechseries.com
[5] pardot.com
[5] beet.tv

Top Domains in Tweet in G2:
[9] adexchanger.com
[7] beet.tv
[2] 4cinsights.com
[2] sumall.com
[1] advancedtvnews.com
[1] broadcastingcable.com
[1] martechseries.com
[1] twitter.com
[1] businesswire.com

Top Domains in Tweet in G3:
[2] 4cinsights.com

Top Domains in Tweet in G4:
[1] inc.com
[1] usejournal.com
[1] twitter.com

Top Domains in Tweet in G5:
[6] retailtechnews.com

Top Domains in Tweet in G6:
[4] 4cinsights.com
[2] socialmediaweek.org
[1] adexchanger.com

Top Domains in Tweet in G7:
[2] thedrum.com

Top Domains in Tweet in G8:
[1] mobilemarketingmagazine.com

Top Domains in Tweet in G9:
[1] co.uk

Top Domains in Tweet in G10:
[1] shortyawards.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[26] smwldn
[17] socialmedia
[16] advancedtvads
[10] beetretreat
[9] advertising
[8] thedrumsocial
[7] search
[7] phonecalls
[7] tvads
[7] engagement



Top Hashtags in Tweet in G1:
[25] smwldn
[14] socialmedia
[8] advancedtvads
[7] search
[7] phonecalls
[7] tvads
[7] engagement
[5] martech
[4] smwlondon
[3] marketing

Top Hashtags in Tweet in G2:
[9] beetretreat
[8] advancedtvads
[3] tv
[3] data
[3] datadriven
[1] glassleveldata
[1] hellskitchen
[1] survivor
[1] nyctvwk
[1] advancedtv

Top Hashtags in Tweet in G4:
[2] cmo
[1] sales
[1] adaptability
[1] curiosity

Top Hashtags in Tweet in G6:
[4] advertising
[2] thedrumsocial
[2] social
[2] marketing
[2] socialmedia
[2] socialselling
[2] emarketing
[1] ontvandvideo
[1] 4cinsights
[1] lanceneuhauser

Top Hashtags in Tweet in G7:
[5] thedrumsocial
[5] social
[4] advertising
[2] marketing
[1] socialmedia
[1] spon

Top Hashtags in Tweet in G10:
[1] halloween

Top Words
Top Words in Tweet in Entire Graph:
[210] Words in Sentiment List#1: Positive
[41] Words in Sentiment List#2: Negative
[0] Words in Sentiment List#3: Angry/Violent
[5808] Non-categorized Words
[6059] Total Words
[241] 4cinsights
[78] aarongoldman
[74] social
[71] tv
[63] media

Top Words in Tweet in G1:
[170] 4cinsights
[68] aarongoldman
[62] social
[47] media
[35] tv
[31] smwldn
[31] dialogtech
[29] s
[26] data
[24] 2019

Top Words in Tweet in G2:
[42] 4cinsights
[29] tv
[20] data
[15] lanceneuhauser
[13] media
[13] video_amp
[12] inscapetv
[11] s
[11] massexchange
[10] jcmcafee

Top Words in Tweet in G3:
[2] misscalliecat
[2] jasmine15038530
[2] jdw714
[2] jdd2169
[2] 42gnome
[2] sonadorliveson
[2] twitassassin823
[2] catlover0812
[2] txconservativel
[2] dreadpirate42

Top Words in Tweet in G4:
[7] 4cinsights
[6] aarongoldman
[5] knorwesh
[5] surveymonkey
[4] new
[4] video
[4] featuring
[4] big
[4] thanks
[4] amazing

Top Words in Tweet in G5:
[6] direct
[6] consumer
[6] continues
[6] rise
[6] 2019
[6] splashthat
[6] mainadvsrl
[6] bazaarvoice
[6] 4cinsights
[5] retailtech_news

Top Words in Tweet in G6:
[5] tv
[5] 4cinsights
[5] advertising
[4] social
[4] rankings
[3] wearesocial
[2] thedrum
[2] thedrumsocial
[2] breakfast
[2] fully

Top Words in Tweet in G7:
[7] social
[6] breakfast
[6] spredfast
[6] 4cinsights
[5] thedrumsocial
[5] fully
[5] underway
[5] w
[5] wearesocial
[5] justeatuk

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[38] social,media
[23] 4cinsights,dialogtech
[17] aarongoldman,4cinsights
[17] search,drives
[17] conventional,wisdom
[16] wisdom,social
[16] social,4cinsights
[14] engagement,4cinsights
[14] tv,ads
[13] media,engagement

Top Word Pairs in Tweet in G1:
[36] social,media
[23] 4cinsights,dialogtech
[17] search,drives
[16] aarongoldman,4cinsights
[15] conventional,wisdom
[14] tv,ads
[14] wisdom,social
[14] social,4cinsights
[14] engagement,4cinsights
[13] media,engagement

Top Word Pairs in Tweet in G2:
[9] tv,data
[8] future,tv
[7] looking,forward
[7] big,things
[7] things,4cinsights
[6] forward,beetretreat
[6] beetretreat,week
[6] week,inscape's
[6] inscape's,jcmcafee
[6] jcmcafee,discussing

Top Word Pairs in Tweet in G3:
[2] misscalliecat,jasmine15038530
[2] jasmine15038530,jdw714
[2] jdw714,jdd2169
[2] jdd2169,42gnome
[2] 42gnome,sonadorliveson
[2] sonadorliveson,twitassassin823
[2] twitassassin823,catlover0812
[2] catlover0812,txconservativel
[2] txconservativel,dreadpirate42
[2] dreadpirate42,cbowling4512

Top Word Pairs in Tweet in G4:
[4] new,video
[4] video,featuring
[4] featuring,4cinsights
[4] 4cinsights,big
[4] big,thanks
[4] thanks,amazing
[4] amazing,customers
[4] customers,aarongoldman
[4] aarongoldman,knorwesh
[4] knorwesh,mediatechguy

Top Word Pairs in Tweet in G5:
[6] direct,consumer
[6] consumer,continues
[6] continues,rise
[6] rise,2019
[6] 2019,splashthat
[6] splashthat,mainadvsrl
[6] mainadvsrl,bazaarvoice
[6] bazaarvoice,4cinsights
[5] retailtech_news,direct

Top Word Pairs in Tweet in G6:
[2] thedrum,thedrumsocial
[2] thedrumsocial,breakfast
[2] breakfast,fully
[2] fully,underway
[2] underway,w
[2] w,4cinsights
[2] 4cinsights,spredfast
[2] spredfast,wearesocial
[2] wearesocial,justeatuk
[2] justeatuk,social

Top Word Pairs in Tweet in G7:
[5] thedrumsocial,breakfast
[5] breakfast,fully
[5] fully,underway
[5] underway,w
[5] w,4cinsights
[5] 4cinsights,spredfast
[5] spredfast,wearesocial
[5] wearesocial,justeatuk
[5] justeatuk,social
[4] social,advertising

Top Replied-To
Top Replied-To in Entire Graph:
@aarongoldman
@4cinsights
@amellust
@spannerspencer
@digital_anupam
@3g
@misscalliecat
@ariellabrown
@tkawaja
@sminicooper

Top Replied-To in G1:
@aarongoldman
@4cinsights
@spannerspencer
@amellust
@digital_anupam
@3g
@sminicooper
@tkawaja
@ariellabrown
@foundremote

Top Replied-To in G2:
@massexchange
@nycmcg
@inscapetv
@nyctvwk
@video_amp

Top Replied-To in G3:
@misscalliecat

Top Mentioned
Top Mentioned in Entire Graph:
@4cinsights
@aarongoldman
@dialogtech
@lanceneuhauser
@adexchanger
@socialmediaweek
@inscapetv
@3g
@teammediaocean
@video_amp

Top Mentioned in G1:
@4cinsights
@aarongoldman
@dialogtech
@lanceneuhauser
@socialmediaweek
@3g
@lauriesullivan
@adexchanger
@billwise
@adamjrhawkins

Top Mentioned in G2:
@4cinsights
@lanceneuhauser
@video_amp
@inscapetv
@jcmcafee
@massexchange
@adexchanger
@nielsen
@digital_anupam
@nyctvwk

Top Mentioned in G3:
@jasmine15038530
@jdw714
@jdd2169
@42gnome
@sonadorliveson
@twitassassin823
@catlover0812
@txconservativel
@dreadpirate42
@cbowling4512

Top Mentioned in G4:
@4cinsights
@aarongoldman
@knorwesh
@surveymonkey
@mediatechguy
@leelasrin
@davekaduk
@kedettman

Top Mentioned in G5:
@splashthat
@mainadvsrl
@bazaarvoice
@4cinsights
@retailtech_news
@isobar
@iabuk
@capgeminiuk

Top Mentioned in G6:

Top Mentioned in G7:
@spredfast
@4cinsights
@wearesocial
@justeatuk
@thedrum
@aarongoldman
@bhumharit

Top Mentioned in G8:
@vamp
@4cinsights
@loopme
@spotx
@tabmo

Top Mentioned in G9:
@brandwatch
@meetedgar
@4cinsights
@canva

Top Mentioned in G10:
@guidedogs
@4cinsights
@shortyawards

Top Tweeters
Top Tweeters in Entire Graph:
@bhumharit
@justeatuk
@variety
@nba
@dailymailuk
@mediapost
@karsinxxx
@thedrum
@starbucks
@hanneshanath

Top Tweeters in G1:
@variety
@nba
@dailymailuk
@mediapost
@starbucks
@hanneshanath
@voxdotcom
@santchiweb
@adweek
@coopuk

Top Tweeters in G2:
@google
@kristathomas
@beet_tv
@adexchanger
@experian
@nielsen
@comscore
@gmanolatos
@groupmworldwide
@eleanordowling

Top Tweeters in G3:
@karsinxxx
@42gnome
@ianmcohen
@charly_fraley
@op_cause
@jasmine15038530
@sonadorliveson
@sassymsviolet
@kimmyifuplease
@alexeyheck

Top Tweeters in G4:
@surveymonkey
@leelasrin
@alidamw
@mediatechguy
@kedettman
@serenawiiilliam
@lorettawill8
@serenawiiiams
@davekaduk
@knorwesh

Top Tweeters in G5:
@iabuk
@bazaarvoice
@capgeminiuk
@splashthat
@isobar
@irce_official
@mainadvsrl
@retailtech_news
@greyhairworks

Top Tweeters in G6:
@gabrielharting
@ads_socialmedia
@kakoukanade
@buck_dossey
@kpieper876
@bseendigitalbsd
@mktg501
@mediashiftcom

Top Tweeters in G7:
@bhumharit
@justeatuk
@thedrum
@spredfast
@rmamby
@wearesocial

Top Tweeters in G8:
@spotx
@vamp
@loopme
@zelodigital
@tabmo

Top Tweeters in G9:
@canva
@brandwatch
@meetedgar
@trainingwithjf

Top Tweeters in G10:
@shortyawards
@guidedogs
@mcandc