adweek, Twitter, 5/10/2019 5:11:17 PM, 196353


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adweek_2019-05-10_02-20-05.xlsx
adweek_2019-05-10_02-20-05.xlsx
From:
NodeXLExcelAutomator
Uploaded on:
May 10, 2019
Short Description:
adweek via NodeXL http://bit.ly/2VtZJLm
@adweek
@judgejeanine
@just_lovely_
@cnn
@brianstelter
@ogilvy
@eric_spicer2
@brennennnnnnn
@tvnewser
@johnnydollar01

Top hashtags:
#marketing
#advertising
#socialmedia
#influencermarketing
#branding
#digitalmarketing
#business

Description:
Description
The graph represents a network of 3,486 Twitter users whose tweets in the requested range contained "adweek", or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Friday, 10 May 2019 at 09:21 UTC.

The requested start date was Wednesday, 08 May 2019 at 00:01 UTC and the maximum number of tweets (going backward in time) was 5,000.

The tweets in the network were tweeted over the 2-day, 8-hour, 25-minute period from Sunday, 05 May 2019 at 15:35 UTC to Wednesday, 08 May 2019 at 00:01 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 3486
Unique Edges : 3967
Edges With Duplicates : 2454
Total Edges : 6421
Number of Edge Types : 3
Mentions : 3793
Tweet : 2425
Replies to : 203
Self-Loops : 2425
Reciprocated Vertex Pair Ratio : 0.0171851851851852
Reciprocated Edge Ratio : 0.0337896883192543
Connected Components : 939
Single-Vertex Connected Components : 759
Maximum Vertices in a Connected Component : 1873
Maximum Edges in a Connected Component : 3654
Maximum Geodesic Distance (Diameter) : 12
Average Geodesic Distance : 4.209653
Graph Density : 0.000282581442803392
Modularity : 0.534845
NodeXL Version : 1.0.1.412

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[206] https://twitter.com/Adweek/status/1124081709014712321
[77] https://www.adweek.com/brand-marketing/infographic-nearly-half-of-americans-make-purchases-based-on-influencer-recommendations/
[69] https://twitter.com/Adweek/status/1124852471174713345
[62] https://twitter.com/adweek/status/1124081709014712321
[60] https://www.adweek.com/brand-marketing/burger-king-harvests-childrens-tears-to-mock-mcdonalds-with-clown-free-birthday-ads/
[47] https://www.adweek.com/digital/facebook-introduced-4-new-features-aimed-at-small-and-mid-sized-businesses/
[46] https://www.adweek.com/digital/inside-the-complicated-world-of-amazons-private-label-businesses/
[39] https://www.adweek.com/brand-marketing/dont-look-now-but-influencer-is-finally-an-official-word-in-the-english-language/
[36] https://twitter.com/adweek/status/1124852471174713345
[35] https://www.adweek.com/digital/who-said-print-was-dead-whats-behind-the-proliferation-of-new-titles/

Top URLs in Tweet in G1:
[35] https://www.adweek.com/brand-marketing/burger-king-harvests-childrens-tears-to-mock-mcdonalds-with-clown-free-birthday-ads/
[32] https://www.adweek.com/brand-marketing/infographic-nearly-half-of-americans-make-purchases-based-on-influencer-recommendations/
[28] https://www.adweek.com/digital/inside-the-complicated-world-of-amazons-private-label-businesses/
[24] https://www.adweek.com/digital/who-said-print-was-dead-whats-behind-the-proliferation-of-new-titles/
[20] https://www.adweek.com/brand-marketing/dont-look-now-but-influencer-is-finally-an-official-word-in-the-english-language/
[20] https://www.adweek.com/brand-marketing/how-wiffle-ball-has-endured-without-advertising-licensing-or-product-placement/
[19] https://www.adweek.com/tv-video/this-short-film-is-the-story-of-life-and-love-in-advertising-told-entirely-through-ads/
[19] https://www.adweek.com/tv-video/6-areas-that-youtube-creators-need-to-focus-on/
[19] https://www.adweek.com/tv-video/nbcu-becomes-first-national-broadcaster-to-offer-shoppable-ads/
[19] https://www.adweek.com/digital/why-advertisers-are-spending-more-in-addressable-tv-and-why-some-arent-convinced-its-worth-it/

Top URLs in Tweet in G2:
[1] https://www.adweek.com/tvnewser/scoreboard-saturday-may-4/401943/

Top URLs in Tweet in G3:
[30] https://www.adweek.com/brand-marketing/infographic-nearly-half-of-americans-make-purchases-based-on-influencer-recommendations/
[21] https://www.adweek.com/digital/facebook-introduced-4-new-features-aimed-at-small-and-mid-sized-businesses/
[16] https://www.adweek.com/brand-marketing/the-only-way-to-see-this-game-of-thrones-kill-list-is-on-a-cold-can-of-mountain-dew/
[16] https://www.adweek.com/brand-marketing/burger-king-harvests-childrens-tears-to-mock-mcdonalds-with-clown-free-birthday-ads/
[14] https://www.adweek.com/?p=1044106
[12] https://www.adweek.com/tv-video/pinterest-tops-other-apps-and-social-platforms-in-emotionally-connecting-with-users/
[8] https://www.adweek.com/agencies/this-life-saving-christmas-ornament-doubles-as-a-fire-extinguisher/
[8] https://www.adweek.com/brand-marketing/dont-look-now-but-influencer-is-finally-an-official-word-in-the-english-language/
[7] https://www.adweek.com/?p=1044125
[7] https://www.adweek.com/creativity/if-social-platforms-were-game-of-thrones-characters-heres-whos-closest-to-claiming-the-iron-throne/

Top URLs in Tweet in G4:
[9] https://www.adweek.com/digital/why-advertisers-are-spending-more-in-addressable-tv-and-why-some-arent-convinced-its-worth-it/
[7] https://www.adweek.com/brand-marketing/dont-look-now-but-influencer-is-finally-an-official-word-in-the-english-language/
[5] https://www.adweek.com/tv-video/nbcu-becomes-first-national-broadcaster-to-offer-shoppable-ads/
[4] https://www.adweek.com/tv-video/the-office-friends-and-greys-anatomy-were-netflixs-most-streamed-shows-last-year/
[4] https://www.adweek.com/tv-video/all-15-seasons-of-donald-trumps-apprentice-franchise-now-streaming-for-free-on-tubi/
[4] https://www.adweek.com/tv-video/e-cancels-busy-philipps-busy-tonight-talk-show-after-just-6-months/
[4] https://lnkd.in/g76HY86
[4] https://www.adweek.com/brand-marketing/infographic-nearly-half-of-americans-make-purchases-based-on-influencer-recommendations/
[3] https://www.adweek.com/tv-video/univision-rebrands-its-unimas-network-with-focus-on-live-programming/#.XNHZhMG-XEo.twitter
[3] https://www.adweek.com/agencies/responses-to-anas-bot-baseline-report-are-mixed-to-say-the-least/

Top URLs in Tweet in G5:
[127] https://twitter.com/Adweek/status/1124081709014712321
[11] https://twitter.com/adweek/status/1124081709014712321

Top URLs in Tweet in G6:
[4] https://www.adweek.com/brand-marketing/can-you-look-at-these-wonderfully-evocative-coke-ads-without-hearing-them/
[1] https://twitter.com/i/web/status/1125866382581817345
[1] https://twitter.com/i/web/status/1125866106751717384
[1] https://twitter.com/i/web/status/1125686716637929472
[1] https://twitter.com/i/web/status/1125230231554387968
[1] https://www.adweek.com/brand-marketing/the-only-way-to-see-this-game-of-thrones-kill-list-is-on-a-cold-can-of-mountain-dew/

Top URLs in Tweet in G7:
[2] https://twitter.com/Adweek/status/1124081709014712321
[1] https://twitter.com/adweek/status/1124081709014712321

Top URLs in Tweet in G8:
[12] http://www.adweek.com/?p=1044164
[9] https://www.adweek.com/tv-video/bud-light-is-debuting-a-rainbow-bottle-this-weekend-in-support-of-lgbtq-pride/
[5] https://www.adweek.com/agencies/tbwa-worldwide-wins-big-at-adc-awards-and-droga5s-nyt-campaign-takes-best-of-show/
[2] http://www.adweek.com/?p=1044106
[2] http://www.adweek.com/?p=1042223
[2] http://www.adweek.com/adfreak/perfect-match-brazilian-kids-learn-english-video-chatting-lonely-elderly-americans-157523
[2] http://www.adweek.com/brand-marketing/google-nest-captures-the-simple-tender-moments-of-home-to-unveil-its-new-branding/
[2] https://www.adweek.com/agencies/droga5-londons-new-series-illustrates-how-amazon-can-transform-your-look-or-lifestyle/?utm_content=position_2&utm_source=sailthru&utm_medium=email&utm_term=AWK_NewDaily&utm_campaign=MorningDigest_Newsletter_2019050207&s_id=5b1694abf7304334ce046505
[2] https://www.adweek.com/agencies/not-feeling-happy-burger-king-creates-real-meals-for-more-complicated-emotions/
[2] https://www.cdc.gov/msmhealth/STD.htm

Top URLs in Tweet in G9:
[60] https://twitter.com/Adweek/status/1124852471174713345
[8] https://twitter.com/adweek/status/1124852471174713345
[1] https://www.adweek.com/?p=1044106

Top URLs in Tweet in G10:
[1] https://twitter.com/Adweek/status/1124081709014712321
[1] https://twitter.com/adweek/status/1124081709014712321

Top Domains
Top Domains in Tweet in Entire Graph:
[2505] adweek.com
[865] twitter.com
[218] dlvr.it
[71] lnkd.in
[36] dy.si
[25] nitro-net.com
[25] poptimize.net
[24] google.com
[15] snip.ly
[12] bingpedia.com

Top Domains in Tweet in G1:
[1384] adweek.com
[208] twitter.com
[61] dlvr.it
[58] lnkd.in
[33] dy.si
[25] nitro-net.com
[15] snip.ly
[12] bingpedia.com
[8] google.com
[5] tweetedtimes.com

Top Domains in Tweet in G2:
[1] adweek.com

Top Domains in Tweet in G3:
[438] adweek.com
[153] twitter.com
[94] dlvr.it
[5] ow.ly
[3] dy.si
[2] onmilwaukee.com
[1] bit.ly
[1] broadcastingcable.com
[1] theadclub.org
[1] omdemeablog.com

Top Domains in Tweet in G4:
[91] adweek.com
[20] twitter.com
[7] lnkd.in
[2] linkedin.com

Top Domains in Tweet in G5:
[138] twitter.com

Top Domains in Tweet in G6:
[5] adweek.com
[4] twitter.com

Top Domains in Tweet in G7:
[3] twitter.com

Top Domains in Tweet in G8:
[53] adweek.com
[10] twitter.com
[2] cdc.gov

Top Domains in Tweet in G9:
[68] twitter.com
[1] adweek.com

Top Domains in Tweet in G10:
[2] twitter.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[198] marketing
[162] advertising
[83] socialmedia
[71] influencermarketing
[69] branding
[61] digitalmarketing
[58] business
[48] smlondon
[41] content
[33] entertainment



Top Hashtags in Tweet in G1:
[48] smlondon
[41] advertising
[41] marketing
[13] socialmedia
[12] pacdigitalsigns
[11] brands
[11] branding
[11] digitalmarketing
[9] influencermarketing
[9] facebookads

Top Hashtags in Tweet in G3:
[44] advertising
[32] digitalmarketing
[8] marketing
[7] ramadan
[4] influencer
[4] innovation
[3] tribeca19
[3] inclusion
[3] diversity
[3] marchadness

Top Hashtags in Tweet in G4:
[4] marketing
[4] influencer
[4] addressabletv
[2] advertising
[2] influencermarketing
[1] dictionary
[1] shoppabletv
[1] socialmedia
[1] buzzy
[1] marketers

Top Hashtags in Tweet in G6:
[2] print
[2] hear
[1] audio
[1] ads
[1] cocacola
[1] advertising

Top Hashtags in Tweet in G8:
[9] glaadawards
[3] adcawards
[3] worthit
[3] marketing
[3] advertising
[3] burgerking
[2] ads
[1] children
[1] childrights
[1] ecommerce

Top Words
Top Words in Tweet in Entire Graph:
[3172] Words in Sentiment List#1: Positive
[903] Words in Sentiment List#2: Negative
[9] Words in Sentiment List#3: Angry/Violent
[80085] Non-categorized Words
[84160] Total Words
[1177] s
[1066] adweek
[725] news
[693] show
[671] 2

Top Words in Tweet in G1:
[509] s
[186] adweek
[169] new
[167] more
[159] t
[148] ad
[140] advertising
[134] ads
[127] now
[114] facebook

Top Words in Tweet in G2:
[580] viewers
[580] cable
[580] news
[580] show
[580] weekend
[580] 2
[580] 1
[580] million
[580] people
[580] tuning

Top Words in Tweet in G3:
[673] adweek
[171] s
[75] new
[62] brands
[61] first
[55] advertising
[54] ad
[52] ish
[52] more
[51] half

Top Words in Tweet in G4:
[53] adweek
[39] influencer
[38] added
[34] s
[32] tvnewser
[30] dictionary
[28] merriamwebster
[27] tv
[26] new
[26] words

Top Words in Tweet in G5:
[138] okay
[138] s
[138] enough
[138] ish
[137] dom_719

Top Words in Tweet in G6:
[166] hear
[94] ogilvy
[86] client
[85] ad
[84] coca
[84] cola
[83] title
[83] first
[83] print
[83] agency

Top Words in Tweet in G7:
[144] wanted
[74] s
[73] black
[72] spin
[72] junior
[72] going
[72] howard
[72] being
[72] complete
[72] nerd

Top Words in Tweet in G8:
[31] s
[27] adweek
[18] budlight
[14] adfreak
[14] ads
[12] harvests
[12] children
[12] tears
[12] mock
[12] mcdonald

Top Words in Tweet in G9:
[67] drink
[61] beer
[60] even
[60] without
[60] homosexuality
[60] being
[60] shoved
[60] down
[60] throats
[59] eric_spicer2

Top Words in Tweet in G10:
[68] mixed
[65] shade
[65] visibility
[65] tf
[65] need
[65] asked
[65] especially
[65] entire
[65] cast
[65] blackish

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[604] cable,news
[599] viewers,cable
[599] news,show
[599] show,weekend
[599] weekend,2
[599] 2,1
[599] 1,million
[599] million,people
[599] people,tuning
[596] 'justice',viewers

Top Word Pairs in Tweet in G1:
[67] burger,king
[57] ad,tech
[53] inside,complicated
[53] complicated,world
[51] private,label
[51] label,businesses
[46] world,amazon
[46] amazon,s
[46] s,private
[45] short,film

Top Word Pairs in Tweet in G2:
[580] viewers,cable
[580] cable,news
[580] news,show
[580] show,weekend
[580] weekend,2
[580] 2,1
[580] 1,million
[580] million,people
[580] people,tuning
[580] tuning,thank

Top Word Pairs in Tweet in G3:
[46] mixed,ish
[41] adweek,#advertising
[32] ish,spinoff
[32] nearly,half
[30] infographic,nearly
[30] #advertising,#digitalmarketing
[28] first,adweek
[28] adweek,discusses
[28] discusses,black
[28] black,ish's

Top Word Pairs in Tweet in G4:
[25] merriamwebster's,2019
[24] words,influencer
[24] influencer,tweetstorm
[24] tweetstorm,added
[24] added,merriamwebster's
[24] 2019,dictionary
[24] dictionary,think
[23] grammarly,words
[22] jeff,glor
[17] norahodonnell,named

Top Word Pairs in Tweet in G5:
[138] okay,s
[138] s,enough
[138] enough,ish
[137] dom_719,okay

Top Word Pairs in Tweet in G6:
[84] coca,cola
[83] title,first
[83] first,print
[83] print,ad
[83] ad,hear
[83] hear,client
[83] client,coca
[83] cola,agency
[83] agency,david
[83] david,miami

Top Word Pairs in Tweet in G7:
[72] s,wanted
[72] wanted,wanted
[72] wanted,spin
[72] spin,junior
[72] junior,going
[72] going,howard
[72] howard,being
[72] being,complete
[72] complete,nerd
[72] nerd,finding

Top Word Pairs in Tweet in G8:
[12] harvests,children
[12] children,s
[12] s,tears
[12] tears,mock
[12] mock,mcdonald
[12] mcdonald,s
[12] s,clown
[12] clown,free
[12] free,birthday
[12] birthday,ads

Top Word Pairs in Tweet in G9:
[60] even,drink
[60] drink,beer
[60] beer,without
[60] without,homosexuality
[60] homosexuality,being
[60] being,shoved
[60] shoved,down
[60] down,throats
[59] eric_spicer2,even
[7] more,reason

Top Word Pairs in Tweet in G10:
[65] shade,mixed
[65] mixed,visibility
[65] visibility,tf
[65] tf,need
[65] need,asked
[65] asked,especially
[65] especially,entire
[65] entire,cast
[65] cast,blackish
[64] sleazyc_,shade

Top Replied-To
Top Replied-To in Entire Graph:
@adweek
@dereklwalker
@kaleighf
@ogilvy
@fredgrenier12
@melissa_kimble
@retailrobgarf
@madeofmillions_
@faithebacon
@r_michelson

Top Replied-To in G3:
@adweek
@kaleighf
@melissa_kimble
@faithebacon
@r_michelson
@panchocassis
@moni_lisa
@funsizegypsy
@jpseekos
@spurrier_marcus

Top Replied-To in G4:
@adweek
@joshsternberg
@grammarly
@cnn
@donsteele
@sarcasmandbeer
@merriamwebster

Top Replied-To in G6:
@ogilvy
@iwen_w

Top Replied-To in G8:
@adweek

Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@judgejeanine
@dom_719
@ogilvy
@arms2hold
@sleazyc_
@kimberlynfoster
@eric_spicer2
@merriamwebster
@plutotv

Top Mentioned in G1:
@brand_icon
@melwakely
@wearevisualise
@ronaldtimothyj7
@derekeb
@gregory_clay

Top Mentioned in G2:
@judgejeanine

Top Mentioned in G3:
@adweek
@melissa_kimble
@airbnb
@bumble
@progressive
@marcflood
@dmedialab
@faithebacon
@anomaly
@jezzchung

Top Mentioned in G4:
@merriamwebster
@adweek
@tvnewser
@grammarly
@norahodonnell
@joshsternberg
@jasonlynch
@martyswant
@kelseymsutton
@peters

Top Mentioned in G5:
@dom_719

Top Mentioned in G6:
@ogilvy
@adweek
@cocacola
@davidtheagency
@geosifontes
@mo_works

Top Mentioned in G7:
@arms2hold
@dom_719

Top Mentioned in G8:
@adweek
@budlight
@adfreak
@burgerking
@droga5
@tbwa
@amazon
@nytimes
@glaad
@furlined_

Top Mentioned in G9:
@eric_spicer2
@millerlite
@schuller2016
@adweek

Top Mentioned in G10:
@sleazyc_
@kelle

Top Tweeters
Top Tweeters in Entire Graph:
@marshawright
@resilient_ent
@jim_peoples_
@charlesfrize
@robinsportsnews
@susanneleist
@chipotletweets
@ligayaloyola
@startupsbot
@pops131

Top Tweeters in G1:
@robinsportsnews
@pops131
@ecointernetdrgb
@bagofpeanuts
@rantoshak
@uohanalilly
@newstermer
@kane007
@adrianadesala
@mikedsykes

Top Tweeters in G2:
@jim_peoples_
@warrenmichaels
@amerpride777
@ldiamond39
@residentoffl
@rettinol
@franceschinian2
@intellwatch
@oma8612
@robertbelfi

Top Tweeters in G3:
@resilient_ent
@chipotletweets
@1loriking
@pizzahut
@sherrilyn59
@wubsnet
@frockyeah
@carolforden
@nycknp
@babywash

Top Tweeters in G4:
@yoda
@taynement
@cnn
@aerocles
@msnbc
@princessmutanu
@ashwinidodani
@srubenfeld
@robertharding
@chronotope

Top Tweeters in G5:
@meka_george
@kanjefe
@__bigpapaniyaa
@sirmechiesq_
@mradebe_
@stunnagoddess
@fay____o
@imsobrooklyn_
@lilg_ej
@itz_thulz

Top Tweeters in G6:
@cocacola
@omalichaa__
@madameechelle
@luckygordy
@cathyaragon8
@miguelramose
@supermyan__
@chachachato
@nabnatifa
@tawfiqog

Top Tweeters in G7:
@daaance_ki
@pettypinkerton
@erikaarmelle
@kissmysassbby
@alleyeson_i
@sweetdivalove
@__miro
@lalalamara
@herogramz
@realgood_

Top Tweeters in G8:
@mcdonalds
@nytimes
@xbox
@nbcsports
@harrisonia
@phunky_brewster
@theview
@msgrumpypirate
@troylinehan
@glaad

Top Tweeters in G9:
@gracesmartinn
@____matthiggins
@drjeffzeigler
@alexismarie21__
@machinegunkohle
@tremaine_w15
@dakota_bowling8
@brennennnnnnn
@eric_spicer2
@kerskergirl_17

Top Tweeters in G10:
@ligayaloyola
@octavia_simone1
@keishish
@jaydemoir
@yay_itsrai
@amerikraut
@jaicre8ightz
@likeastar1032
@problemwthat
@brainsbeauty713


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