#ChallengerBrands, Twitter, 2/23/2021 8:50:12 PM, 249474


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#ChallengerBrands_2021-02-23_12-45-46.xlsx
#ChallengerBrands_2021-02-23_12-45-46.xlsx
From:
Connected Action NodeXL-Reports
Uploaded on:
February 23, 2021
Short Description:
#ChallengerBrands via NodeXL https://bit.ly/3bC2QGa
@adweek
@mcuban
@chrisariens
@anakakobzev
@everette
@tbreports
@griner
@artsy
@luzz_co
@berkowitz68

Top hashtags:
#challengerbrands
#metaverse
#adweekchat
#marketingtwitter
#justegg
#adweek
#brandweek
#bitcoin

Description:
Description
The graph represents a network of 270 Twitter users whose recent tweets contained "#ChallengerBrands", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Tuesday, 23 February 2021 at 20:48 UTC.

The tweets in the network were tweeted over the 6-day, 23-hour, 53-minute period from Tuesday, 16 February 2021 at 20:50 UTC to Tuesday, 23 February 2021 at 20:44 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

The graph is directed.

The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.

The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.


Author Description


Overall Graph Metrics
Vertices : 270
Unique Edges : 497
Edges With Duplicates : 559
Total Edges : 1056
Number of Edge Types : 5
Retweet : 221
MentionsInRetweet : 325
Mentions : 443
Replies to : 6
Tweet : 61
Self-Loops : 68
Reciprocated Vertex Pair Ratio : 0.0434782608695652
Reciprocated Edge Ratio : 0.0833333333333333
Connected Components : 14
Single-Vertex Connected Components : 11
Maximum Vertices in a Connected Component : 250
Maximum Edges in a Connected Component : 1021
Maximum Geodesic Distance (Diameter) : 6
Average Geodesic Distance : 2.227284
Graph Density : 0.00826104915324246
Modularity : 0.322429
NodeXL Version : 1.0.1.443
Data Import : The graph represents a network of 270 Twitter users whose recent tweets contained "#ChallengerBrands", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Tuesday, 23 February 2021 at 20:48 UTC.

The tweets in the network were tweeted over the 6-day, 23-hour, 53-minute period from Tuesday, 16 February 2021 at 20:50 UTC to Tuesday, 23 February 2021 at 20:44 UTC.

Additional tweets that were mentioned in this data set were also collected from prior time periods. These tweets may expand the complete time period of the data.

There is an edge for each "replies-to" relationship in a tweet, an edge for each "mentions" relationship in a tweet, and a self-loop edge for each tweet that is not a "replies-to" or "mentions".

Layout Algorithm : The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
Graph Source : TwitterSearch
Graph Term : #ChallengerBrands
Groups : The graph's vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
Edge Color : Edge Weight
Edge Width : Edge Weight
Edge Alpha : Edge Weight
Vertex Radius : Betweenness Centrality

Top Influencers: Top 10 Vertices, Ranked by Betweenness Centrality
Top URLs
Top URLs in Tweet in Entire Graph:
[112] https://event.adweek.com/challenger-brands-summit-2021
[12] https://www.adweek.com/brand-marketing/in-a-year-of-uncertainty-these-brands-defined-what-it-means-to-disrupt/
[9] https://www.adweek.com/brand-marketing/road-to-challenger-brands-roblox-metaverse/
[8] https://www.adweek.com/brand-marketing/jennifer-garner-and-once-upon-a-farm-are-on-a-mission-to-feed-kids-and-elevate-nutrition/
[7] https://www.adweek.com/commerce/challenger-brands-irobot-adapting-home-cleaning-covid-19/
[6] https://event.adweek.com/challenger-brands-summit-2021?i=U6Fa9y_O57ETU7aUGjny4m266G2jkYQX
[5] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=AWtweg&utm_source=tw&utm_medium=organic&utm_campaign=challengerbrands2021&utm_content=extended
[5] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=wwspkrsocial
[5] https://www.adweek.com/brand-marketing/road-to-challenger-brands-artsy-brings-democratization-and-data-to-the-art-market/
[5] https://www.adweek.com/brand-marketing/road-to-challenger-brands-how-vrbo-plans-to-bounce-back-from-the-pandemic/

Top URLs in Tweet in G1:
[50] https://event.adweek.com/challenger-brands-summit-2021
[12] https://www.adweek.com/brand-marketing/in-a-year-of-uncertainty-these-brands-defined-what-it-means-to-disrupt/
[6] https://www.adweek.com/commerce/challenger-brands-irobot-adapting-home-cleaning-covid-19/
[5] https://www.adweek.com/brand-marketing/road-to-challenger-brands-how-vrbo-plans-to-bounce-back-from-the-pandemic/
[3] https://www.adweek.com/brand-marketing/challenger-brands-grove-collaborative-samantha-howe/
[3] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=AWtweg&utm_source=tw&utm_medium=organic&utm_campaign=challengerbrands2021&utm_content=extended
[2] https://www.adweek.com/brand-marketing/road-to-challenger-brands-roblox-metaverse/
[2] https://www.adweek.com/commerce/challenger-brands-prose-customized-haircare-sustainability/
[1] https://www.adweek.com/brand-marketing/ikea-challenger-brand-japan-built-new-audience/
[1] https://www.adweek.com/brand-marketing/road-to-challenger-brands-hello-products-craig-dubitsky-on-saving-marriages-with-toothpaste/

Top URLs in Tweet in G2:
[15] https://event.adweek.com/challenger-brands-summit-2021
[2] https://www.adweek.com/brand-marketing/jennifer-garner-and-once-upon-a-farm-are-on-a-mission-to-feed-kids-and-elevate-nutrition/
[2] https://event.adweek.com/challenger-brands-summit-2021?_ga=2.144535669.1150523299.1614007606-244731022.1612972657&i=wUEPYDkOR-00HVp-8l-8w8TNHxWLOspY
[2] https://twitter.com/Adweek/status/1363867915322351622
[1] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=AWtweg&utm_source=tw&utm_medium=organic&utm_campaign=challengerbrands2021&utm_content=extended
[1] https://twitter.com/adweek/status/1363918800689762306
[1] http://adweek.us/hevmjjQ7
[1] https://www.adweek.com/brand-marketing/mark-cuban-wants-to-deliver-podcasting-2-0-to-the-masses/
[1] https://www.linkedin.com/events/challengerbrands20216765012578310594560/

Top URLs in Tweet in G3:
[5] https://www.adweek.com/brand-marketing/jennifer-garner-and-once-upon-a-farm-are-on-a-mission-to-feed-kids-and-elevate-nutrition/
[3] https://event.adweek.com/challenger-brands-summit-2021
[3] https://event.adweek.com/challenger-brands-summit-2021/
[2] https://twitter.com/Adweek/status/1363885825705050112
[1] https://www.adweek.com/brand-marketing/ikea-challenger-brand-japan-built-new-audience/
[1] http://www.getwelly.com/
[1] https://twitter.com/Adweek/status/1363899277064470534

Top URLs in Tweet in G4:
[23] https://event.adweek.com/challenger-brands-summit-2021
[7] https://www.adweek.com/brand-marketing/road-to-challenger-brands-roblox-metaverse/

Top URLs in Tweet in G5:
[4] https://event.adweek.com/challenger-brands-summit-2021
[4] https://www.adweek.com/brand-marketing/road-to-challenger-brands-artsy-brings-democratization-and-data-to-the-art-market/
[2] https://www.artsy.net/artist/paul-glaser/works-for-sale
[1] https://event.adweek.com/challenger-brands-summit-2021/
[1] https://www.adweek.com/brand-marketing/challenger-brands-customer-centric-amazon-advertising/
[1] https://twitter.com/Adweek/status/1364272141710094338
[1] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=wwspkrsocial
[1] https://twitter.com/adweek/status/1363918800689762306
[1] https://www.adweek.com/brand-marketing/challenger-brands-pearle-vision-doug-zarkin/
[1] http://www.dabart.me/art-in-the-tim

Top URLs in Tweet in G6:
[6] https://event.adweek.com/challenger-brands-summit-2021?i=U6Fa9y_O57ETU7aUGjny4m266G2jkYQX
[4] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=wwspkrsocial
[1] https://event.adweek.com/challenger-brands-summit-2021/865270?ref=dgsocial&utm_source[%E2%80%A6]ganic&utm_campaign=challengerbrands2021&utm_content=phase_IV

Top URLs in Tweet in G7:
[3] https://event.adweek.com/challenger-brands-summit-2021
[2] https://www.icmrindia.org/Short%20Case%20Studies/Marketing%20Management/CLMM151.htm
[1] https://www.breadandjamfest.com/plantbasedsummit?mc_cid=8790482754&mc_eid=614d7951d5&utm_content=bufferbad2e&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
[1] https://23mediaaudits.com/blog/working-with-uk-challenger-brands-smes-regional-advertisers/
[1] https://aemarketinggroup.com/journalism/challenger-brands/
[1] https://event.adweek.com/challenger-brands-summit-2021?ref=eb0221
[1] https://twitter.com/Adweek/status/1363900342220582917
[1] https://twitter.com/Adweek/status/1364261617752551427

Top URLs in Tweet in G8:
[2] https://twitter.com/Adweek/status/1364277673334308864/photo/1
[2] https://event.adweek.com/challenger-brands-summit-2021
[1] https://twitter.com/Adweek/status/1364261617752551427
[1] https://www.adweek.com/commerce/challenger-brands-irobot-adapting-home-cleaning-covid-19/

Top URLs in Tweet in G9:
[7] https://event.adweek.com/challenger-brands-summit-2021

Top URLs in Tweet in G10:
[1] https://event.adweek.com/challenger-brands-summit-2021

Top Domains
Top Domains in Tweet in Entire Graph:
[218] adweek.com
[23] twitter.com
[7] thechallengerproject.com
[6] eatbigfish.com
[3] youtube.com
[2] artsy.net
[2] tweetbinder.com
[2] icmrindia.org
[1] dabart.me
[1] getwelly.com

Top Domains in Tweet in G1:
[94] adweek.com
[4] twitter.com
[1] eepurl.com

Top Domains in Tweet in G2:
[21] adweek.com
[3] twitter.com
[1] adweek.us
[1] linkedin.com

Top Domains in Tweet in G3:
[12] adweek.com
[3] twitter.com
[1] getwelly.com

Top Domains in Tweet in G4:
[30] adweek.com

Top Domains in Tweet in G5:
[12] adweek.com
[4] twitter.com
[2] artsy.net
[1] dabart.me

Top Domains in Tweet in G6:
[11] adweek.com

Top Domains in Tweet in G7:
[4] adweek.com
[2] icmrindia.org
[2] twitter.com
[1] breadandjamfest.com
[1] 23mediaaudits.com
[1] aemarketinggroup.com

Top Domains in Tweet in G8:
[3] twitter.com
[3] adweek.com

Top Domains in Tweet in G9:
[7] adweek.com

Top Domains in Tweet in G10:
[1] adweek.com

Top Hashtags
Top Hashtags in Tweet in Entire Graph:
[521] challengerbrands
[22] metaverse
[15] adweekchat
[7] marketingtwitter
[5] justegg
[5] adweek
[4] brandweek
[3] bitcoin
[3] plantbased
[3] brand



Top Hashtags in Tweet in G1:
[242] challengerbrands
[8] adweekchat
[5] justegg
[2] plantbased
[2] makeitjust
[1] bitcoin
[1] robots
[1] marketers

Top Hashtags in Tweet in G2:
[83] challengerbrands
[7] marketingtwitter
[6] adweekchat
[3] brandweek
[3] adweek
[2] conference
[2] branding

Top Hashtags in Tweet in G3:
[34] challengerbrands
[1] bitcoin
[1] growingbelushi
[1] covid19
[1] vaccinated
[1] cannabisindustry
[1] bewelly
[1] adweek
[1] cpg

Top Hashtags in Tweet in G4:
[30] challengerbrands
[22] metaverse

Top Hashtags in Tweet in G5:
[18] challengerbrands
[1] bitcoin
[1] artmarket
[1] cmo
[1] artsytuesday
[1] adweekchat

Top Hashtags in Tweet in G6:
[18] challengerbrands
[3] backslash
[3] culturalinsights
[3] culturalstrategy

Top Hashtags in Tweet in G7:
[12] challengerbrands
[2] brandcommunications
[2] brandpurpose
[2] greenmarketing
[2] directtoconsumer
[1] foodbusiness
[1] vegan
[1] plantbased
[1] foodfounders
[1] foodstartups

Top Hashtags in Tweet in G8:
[16] challengerbrands

Top Hashtags in Tweet in G9:
[8] challengerbrands

Top Hashtags in Tweet in G10:
[6] challengerbrands
[1] adweek
[1] brandweek
[1] sales

Top Words
Top Words in Tweet in Entire Graph:
[522] #challengerbrands
[127] more
[107] brand
[81] brands
[76] adweek
[71] marketing
[55] challenger
[53] join
[52] hear
[47] today

Top Words in Tweet in G1:
[242] #challengerbrands
[56] brand
[54] more
[28] brands
[26] join
[26] marketing
[22] one
[22] today
[21] adweek
[18] world

Top Words in Tweet in G2:
[83] #challengerbrands
[23] brand
[19] mcuban
[17] more
[15] sara
[13] reddit
[12] blakely
[11] marketing
[11] next
[11] spanx

Top Words in Tweet in G3:
[34] #challengerbrands
[12] adweek
[10] meet
[8] future
[8] jennifer
[8] garner
[8] onceuponafarm
[8] nicolerichie
[7] brands
[7] sara

Top Words in Tweet in G4:
[30] #challengerbrands
[23] more
[22] chief
[22] marketing
[22] people
[22] experience
[22] officer
[22] barbmessing
[22] discuss
[22] re

Top Words in Tweet in G5:
[18] #challengerbrands
[13] art
[10] artsy's
[9] everette
[6] more
[6] world
[4] adweek
[4] hear
[4] brand
[4] marketing

Top Words in Tweet in G6:
[18] #challengerbrands
[16] worldwide
[11] register
[9] free
[9] cultural
[7] stage
[6] issues
[6] taking
[6] virtual
[6] adweek's

Top Words in Tweet in G7:
[12] #challengerbrands
[4] join
[4] challenger
[4] brands
[4] more
[3] 2021
[3] find
[2] summit
[2] mamaearth
[2] goodness

Top Words in Tweet in G8:
[16] #challengerbrands
[9] mcbridesisters
[5] brand
[5] jimbelushi
[4] women
[4] one
[4] andréa
[4] more
[3] talk
[3] cannabis

Top Words in Tweet in G9:
[8] #challengerbrands
[6] brand
[5] session
[5] leeapplbaum
[4] wheelsup's
[4] chief
[4] officer
[4] danny
[4] wright
[4] more

Top Words in Tweet in G10:
[6] #challengerbrands
[4] mr312
[3] cameo's
[2] company

Top Word Pairs
Top Word Pairs in Tweet in Entire Graph:
[41] adweek,#challengerbrands
[38] challenger,brands
[33] #challengerbrands,summit
[27] chief,marketing
[24] sara,blakely
[22] adweek's,#challengerbrands
[22] marketing,people
[22] people,experience
[22] experience,officer
[22] officer,barbmessing

Top Word Pairs in Tweet in G1:
[10] amazonads',alan
[10] alan,moss
[9] 2021,#challengerbrands
[9] cameo's,mr312
[9] adweek's,#challengerbrands
[8] next,week
[8] market,share
[8] moss,#challengerbrands
[8] mr312,#challengerbrands
[7] innovation,agility

Top Word Pairs in Tweet in G2:
[12] sara,blakely
[8] spanx's,sara
[7] reddit's,nealhubman
[6] hellotushy's,twinmiki
[6] humanize,brand
[6] online,community
[6] blakely,#challengerbrands
[6] gm's,deborahwahl
[6] adweek,#challengerbrands
[5] next,#challengerbrands

Top Word Pairs in Tweet in G3:
[8] jennifer,garner
[6] actor,entrepreneur
[5] garner,onceuponafarm
[5] onceuponafarm,challenging
[5] challenging,changing
[5] changing,children
[5] children,food
[5] food,good
[5] good,#challengerbrands
[5] #challengerbrands,issue

Top Word Pairs in Tweet in G4:
[22] chief,marketing
[22] marketing,people
[22] people,experience
[22] experience,officer
[22] officer,barbmessing
[22] barbmessing,discuss
[22] discuss,re
[22] re,building
[22] building,#metaverse
[22] #metaverse,adweek

Top Word Pairs in Tweet in G5:
[6] artsy's,everette
[3] artsy's,mission
[3] mission,expand
[3] expand,art
[3] art,market
[3] market,support
[3] support,more
[3] more,art
[3] art,artists
[3] artists,world

Top Word Pairs in Tweet in G6:
[11] #challengerbrands,worldwide
[9] register,free
[6] taking,virtual
[6] virtual,stage
[6] stage,adweek's
[6] adweek's,#challengerbrands
[6] worldwide,join
[5] free,live
[5] live,worldwide
[5] worldwide,pass

Top Word Pairs in Tweet in G7:
[4] challenger,brands
[3] join,challenger
[3] brands,2021
[3] 2021,find
[3] find,more
[3] more,#challengerbrands
[2] mamaearth,goodness
[2] goodness,inside
[2] inside,brand
[2] brand,communications

Top Word Pairs in Tweet in G8:
[6] mcbridesisters,#challengerbrands
[4] andréa,mcbridesisters
[2] women,color
[2] color,took
[2] took,find
[2] find,people
[2] people,connect
[2] connect,seek
[2] seek,mentorship
[2] mentorship,one

Top Word Pairs in Tweet in G9:
[4] danny,wright
[3] next,#challengerbrands
[3] #challengerbrands,session
[3] session,hear
[3] hear,takes
[3] takes,leading
[3] leading,brand
[3] brand,private
[3] private,aviation
[3] aviation,wheelsup's

Top Word Pairs in Tweet in G10:
[3] cameo's,mr312
[3] mr312,#challengerbrands

Top Replied-To
Top Mentioned
Top Mentioned in Entire Graph:
@adweek
@mcuban
@spanx
@nicolerichie
@everette
@jimbelushi
@barbmessing
@mcbridesisters
@reddit
@gm

Top Mentioned in G1:
@adweek
@nicolerichie
@everette
@mcbridesisters
@jimbelushi
@mcuban
@vrbo
@amazonads
@spanx
@gm

Top Mentioned in G2:
@mcuban
@spanx
@reddit
@hellotushy
@twinmiki
@adweek
@gm
@nealhubman
@leemaschmeyer
@deborahwahl

Top Mentioned in G3:
@adweek
@onceuponafarm
@nicolerichie
@braze
@spanx
@personalcapital
@outdoorsy
@hoh1960
@saraspivey1
@koimtv

Top Mentioned in G4:
@barbmessing
@adweek
@roblox

Top Mentioned in G5:
@everette
@artsy
@adweek
@_dabart
@paul_m_glaser
@lgranatstein
@onceuponafarm
@gm
@deborahwahl
@davidakaplan

Top Mentioned in G6:
@adweek
@tbwabackslash
@mtnza

Top Mentioned in G8:
@mcbridesisters
@jimbelushi
@everette
@nicolerichie
@jamesonfleming
@irobot

Top Mentioned in G9:
@leeapplbaum
@wheelsup
@eatbanza
@pastabrian
@minda_smiley
@adweek
@lenawasikowski
@jimbelushi
@nicolerichie
@everette

Top Mentioned in G10:
@cameo
@mr312
@athleticbrewing
@b_athletica
@bookcameo
@mcuban

Top Tweeters
Top Tweeters in Entire Graph:
@kimvie
@ansisegle
@elkehollings
@orchidlady303
@gadiooumoul
@barretttechnet
@adi7anand
@hullfair
@mtnza
@bigwos

Top Tweeters in G1:
@adi7anand
@adweek
@dannygroner
@alexgranados
@anthonylauro_
@yoshikowakum
@chancetherapper
@astutecitizen
@airbnb
@homewiththekids

Top Tweeters in G2:
@kimvie
@orchidlady303
@itskennyatta
@chobani
@kurtbardella
@ishthechosenone
@reddit
@christinasbg
@nathaliegregg
@behindthewoman1

Top Tweeters in G3:
@elkehollings
@bigwos
@anthonyquintano
@discovery
@dallasmavs
@jasonlynch
@karranfinlay
@braze
@nbcsnl
@koimtv

Top Tweeters in G4:
@willyofwondry
@realryhr
@abbieroblox
@michael999984
@roblox
@m1theonly1
@daniel1355558
@noticiasrblx
@lionbarenar
@tamibhaumik

Top Tweeters in G5:
@hullfair
@bennettdbennett
@voodart
@littlerhody9
@artsy
@marylong9064
@davidakaplan
@everette
@rkdarnell
@pearlevision

Top Tweeters in G6:
@mtnza
@markusnieminen
@starvena
@tiranosauriojr
@sbudabuddist
@griner
@jordantrev
@tbwa
@omnicom
@tbwaafrica

Top Tweeters in G7:
@albiethere__
@zamzaddi
@aemarketing
@carternaty
@cdcrio
@caseresearch
@foodtechmel
@siuc_soj
@23mediaaudits
@upwardcommerce

Top Tweeters in G8:
@ansisegle
@barretttechnet
@jilly_pepper
@jamesonfleming
@kyleharder
@chaeobrien_
@jesszafarris
@mcbridesisters
@jimbelushi

Top Tweeters in G9:
@nimatamangwow
@leeapplbaum
@buyerhigh
@wheelsup
@eatbanza
@minda_smiley
@pastabrian
@lenawasikowski
@vkay05

Top Tweeters in G10:
@gadiooumoul
@bookcameo
@mr312
@cameo
@berkowitz68
@athleticbrewing
@b_athletica